I think that the band had little to no input in most of the videos. Factory didn't seem to want to spend much money. The major label did spend money, but it didn't seem like the band had any interest. Maybe not a great video history, but the Factory era was cool in it's own way.
I wonder if the Love Will Tear Us Apart video had been a little better that it would have gotten played on MTV in America. No vids for Ceremony, Everything's Gone Green, Temptation, Blue Monday... New Order missed out on the golden age of MTV, whether that is a good or bad thing is a matter of opinion.
New Order was perverse, trying to be the opposite of the industry, a big fuck you for conventions. No video for Blue Monday. The Confusion video is a minor classic, a cool snapshot of the era that has aged well. Then the ultimate anti-video for Perfect Kiss, a long live take in the studio with the band being their non-rock star selves.
No videos for 3 singles. Then a more normal attempt at a video for BLT to get MTV airplay, but hardly a great video. Another weird video for True Faith that worked and got played alot. Then the great parody Touched video, which is silly but was fun to see the band take the piss, plus I like how the director mocks music video misogyny with how she edits the film clips. For Blue Monday 1988 the band actually makes a more normal video for once, just for the hell of it. Fine Time is just awful, obviously the director had no inspiration, hell why didn't they just show the Hacienda? Round and Round has some girls, the eye candy got some airplay. Then a cheap video for Run that some find endearing and very New Orderly.
After that the major label took over, and the videos after Republic seem to have zero band involvement... I assume that Bernard said he didn't give a fuck, Hooky probably disagreed, and the rest didn't really want to discuss it.
Edited by user 06 September 2013 20:16:48(UTC)
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